CONI’s photographic and audiovisual heritage tells decades of Italian sports history, while also serving as an essential operational tool for day-to-day activities. During major international events, such as the Milan Cortina 2026 Winter Olympic Games, the ability to organize, search, and quickly share content has proven fundamental, both in managing historical materials and in handling current production.

In particular, the platform enables:

• Centralized management of photos and videos related to the Olympic Games and other major events, reducing fragmentation and duplication.

• Optimization of content search and distribution, simplifying access for external collaborators and media, while ensuring compliance with authorization workflows.

• Support for institutional communication activities through materials that are always updated, consistent, and readily available.

A structured management of the Digital Archive thus makes it possible to combine heritage preservation with operational efficiency: on one hand, safeguarding and enhancing a historically significant archive; on the other, providing concrete support for daily communication needs. This balance helps ensure continuity, organization, and quality in content dissemination.

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A consolidated presence in sports photography

SportsPress Photo has been collaborating for years with a network of professional photographers covering sporting events worldwide. The content produced is distributed to leading global agencies such as Getty Images, Imago, Sipa USA, Shutterstock, Fotoarena, and Zuma Press. These partnerships provide contributors with visibility and sales opportunities on a global scale.

Why Sportspress Photo chose MomaPIX

The move to MomaPIX responds to a strategic need: managing the entire distribution flow more quickly, securely, and automatically. The platform makes it possible to apply automatic delivery rules to partners without manual intervention; optimize metadata to facilitate image search and sales; centralize the archive and ensure safer rights management; speed up publishing times, reducing errors and duplication.

One of the key elements is parallel automated distribution: photographers can upload directly via FTP or app, even from the same capture device, and MomaPIX automatically parses metadata to deliver content in real time to all authorized partners according to predefined rules. This approach eliminates the need for manual post-production for distribution: the MomaPIX automation and delivery engine takes care of it, streamlining the process while ensuring consistency, efficiency, and traceability.

Benefits for contributors and partners with MomaPIX DAM

For photographers, the new system allows them to focus on production, leaving distribution to automated processes that maximize visibility. For agencies and media outlets, it means faster and more structured access to constantly updated content that meets required standards.

With the adoption of MomaPIX, SportsPress Photo strengthens its position in the international sports photography market, offering a more efficient service to both contributors and global partners. Learn more at sportspressphoto.com

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This cutting-edge collaboration combines IFSC’s passion and excellence in sport with MomaPIX’s next-generation DAM technology, creating a centralised digital ecosystem that optimises visual content access for National Federations, media, and partners. 

This initiative represents a significant step forward in promoting and disseminating Sport Climbing, enabling faster and more organised access to high-quality visual materials. 

In an era where visual content is crucial for engaging audiences and fostering the growth of sports, IFSC and MomaPIX are joining forces to overcome traditional challenges in image management and distribution. This partnership aims to: 

• Centralise and Organise: Create a unified and easily navigable digital archive of all IFSC official images. 

• Simplify Access: Offer an intuitive and user-friendly platform where registered journalists and National Federations can automatically download media-approved photos 24/7. 

• Enhance the Archive: Enable IFSC to authorise the viewing and download of additional images, usually reserved for internal use, opening new opportunities for storytelling and sport promotion. 

• Strengthen Communication: Improve both internal and external communication flows, ensuring that all stakeholders have timely access to the most relevant visual content for their needs. 

• Support Global Growth: Provide National Federations with the necessary tools to promote Sport Climbing in their countries, increasing awareness and interest in this exciting discipline. 

• Ensure Brand Consistency: Ensure that all images used to promote Sport Climbing align with IFSC’s visual identity, reinforcing the brand and its global recognition. 

Piero Rebaudengo, IFSC Secretary General, stated: “At IFSC, we constantly seek innovative ways to promote Sport Climbing and reach a wider audience. The partnership with MomaPIX is a crucial step in this direction, allowing us to manage and distribute our images more efficiently and effectively. We are excited to work with a leading company to enhance our visual assets and support the global growth of our sport.” 

Francesco Saverio Picciani, Co-Founder of MomaPIX, added: “With our DAM system, IFSC will be able to structure and maximise the value of its visual assets, making content more accessible to all stakeholders. Our goal is to streamline and enhance the process, contributing to the growth and visibility of this sport on a global scale.” 

For more information and to register on the platform, visit https://my.momapix.com/ifsc/ 

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A tailor-made system for complex needs

The core of the intervention focused on replacing the previous management system, which had been internally developed and refined over more than twenty years to meet the specificities of the archive. The platform now needed to evolve to meet new requirements for flexibility, updatability, and interoperability.

MomaPIX provided a custom-configured digital environment capable of addressing the descriptive and image management complexities, while complying with cataloguing standards set by the Ministry of Culture. At the same time, it supports the Foundation’s operational, promotional, and commercial activities in a more agile and integrated way.

A structured platform for cataloguing and operational needs

The new platform offers:

• Descriptive records compliant with national and international standards;
• Customizable hierarchical thesauri for semantic navigation;
• Advanced DAM functionalities for managing digital files;
• Integration with the accounting system for automatic invoice generation;
• Editorial tools for independently organizing exhibitions, projects, and blogs;
• Optimized workflows designed for efficient and sustainable long-term management.

A collaboration based on listening

Every phase of the project—from the initial analysis to the go-live—was carried out in close collaboration with the Alinari team, with the goal of ensuring continuity of the Archive’s historical legacy while equipping it with the most suitable tools to meet today’s and tomorrow’s digital challenges.

We are proud to support the Foundation in this path of innovation, offering technology at the service of culture.

Learn more at www.alinari.it

Contact us to discover how MomaPIX can help your archive grow digitally too.

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The agency is well-known in the field for the quality of its editorial work and for its access to Vatican events and ceremonies, with a network of photographers also present in other significant contexts of the Catholic world. A daily, rigorous job, closely tied to the institutional and spiritual dimension of the news. 

The images produced are in demand by publications, archives, and institutions all over the world.

Catholic Press Photo uses the MomaPIX platform to manage its online archive

Behind the publication and distribution of this material is our technology. The website www.catholicpressphoto.com is powered by MomaPIX, the platform that enables archives and agencies to effectively manage their photographic content.

Thanks to MomaPIX, Catholic Press Photo can:

• • Manage a continuous stream of images in real time, even from ongoing events
  • Organize the archive by thematic categories, keywords, religious figures, locations, and dates
  • Offer advanced search tools and intuitive navigation for photo editors and editorial teams
  • Enable downloads, licensing, and client management in an automated way
  • Monitor activity and access with integrated analytics tools

All of this with an interface designed for daily use by professionals in publishing and visual communication.

Technology supporting visual storytelling

Catholic Press Photo works on a complex frontier: between news and spirituality, between information and documentation. It’s a job that demands attention to content, sensitivity, but also reliable technical tools that don’t slow down the process, but facilitate it.

We are proud that MomaPIX is an integral part of this ecosystem.
Behind every image published on the site, alongside the photographer, there’s also a platform that enables the organization, protection, and distribution of editorial value.

In addition to its editorial and documentary work, Catholic Press Photo also operates locally with the photo lab “Photo Service”, located at Via del Mascherino 76, just steps from Porta Sant’Anna. Open to the public, the lab offers professional photo services, image development and restoration, Fine Art printing, and exclusive sales of historic photographs of the Popes, taken by the agency’s photographers. Photography comes to life: analog and digital printing and development for every need. A point of reference for enthusiasts, pilgrims, and image professionals.

In the midst of a historic moment for the Church, we are pleased to highlight a long-standing collaboration that today takes on even greater meaning.

Discover the website: www.catholicpressphoto.com

#MomaPIX #CatholicPressPhoto #PhotoAgency #VaticanNews #NewPope #DigitalArchive #PhotoPlatform #ContentLicensing

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Curated by Fototeca Gilardi with the creative direction of Nicola Nunziata, the project was funded by the European Union – NextGenerationEU and managed by the Italian Ministry of Culture.
It is freely accessible through a public web platform at: www.andogilardi.it

We are proud to have contributed to several aspects of the project: MomaPIX was used both as a DAM (Digital Asset Management) system and as the foundation for the development of the editorial platform. A project that combined archival care, visual design, and digital accessibility, placing the user at the center. A true online cultural project was brought to life.

Due to the richness of the catalogue, users are encouraged to browse it from desktop, with mobile access limited to registration only.

A far-reaching digital project

The digital catalogue is not just an organized collection of materials, but a true tool for study and research, dedicated to students, professionals, researchers, and enthusiasts of photography, visual communication, and image history.
At the heart is the work and thought of Ando Gilardi, a key figure in mid-to-late 20th century photography: partisan, critic, publisher, historian, and tireless experimenter.

The platform allows intuitive exploration of both textual and visual materials, featuring curated thematic paths, detailed records rich in metadata, and an interface designed to ensure the best user experience.

MomaPIX for cultural heritage

For us at MomaSoft, this project represents a concrete example of how a DAM system can be not just a technological tool, but a true ally in promoting visual culture.
We are glad to have supported Fototeca Gilardi in an initiative that makes an important photographic legacy accessible and searchable online.

Explore the project: www.andogilardi.it
Want to learn more about how MomaPIX can support cultural and photographic projects? Contact us

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Visual storytelling as an engagement tool

Images are not just digital files but fragments of corporate identity. They tell a story, evoke emotions, and build connections.

A well-structured archive not only facilitates the daily work of the communication team but also enables the creation of effective and consistent storytelling, strengthening the sense of belonging within the brand’s community.

The DAM software plays a key role in this context, providing companies with all the necessary tools to build compelling narratives. Thanks to DAM, it is possible to easily organize and retrieve images, videos, and documents that tell a brand’s story—from its beginnings to its most recent successes. These assets become the foundation for articles, social media posts, advertising campaigns, and much more.

DAM as the guardian of corporate memory

Many companies possess a true hidden treasure: their historical archive. Vintage photos, videos of past campaigns, and documents that depict significant moments in corporate history. However, these materials often remain unused, forgotten in some hard drive or storage box.

A DAM software allows companies to bring these assets back to life and enhance their value. Utilizing historical content is not just a way to celebrate the past but also a means to create campaigns that connect past and future, showcasing the evolution of the brand and its continuity.

These materials can be repurposed to commemorate anniversaries, milestones, or special events, creating evergreen content that never loses relevance. Moreover, historical content has a strong emotional impact, evoking nostalgia and fostering a sense of belonging among audiences.

A structured archive for agile and consistent communication

Another crucial advantage of DAM is ensuring consistency and accessibility. In many organizations, visual materials are scattered across local folders, hard drives, and company servers, risking duplication, outdated versions, or inconsistent usage.

A DAM centralizes and organizes all digital assets, ensuring that the brand’s message is always aligned and uniform across every communication channel.

Integrated CMS and APIs: A Unified Digital Ecosystem

A key feature of modern DAM solutions is their ability to integrate with other enterprise platforms through an integrated CMS and advanced APIs. The built-in CMS allows for dynamic content management and publishing, providing tools to create cohesive and optimized digital experiences.

APIs enable seamless connections between DAM and other business software, such as websites, e-commerce platforms, and marketing automation tools, ensuring optimized workflows and efficient content distribution.

Investing in DAM means investing in brand identity

A DAM software is not just a technical tool but a strategic resource for any communication director looking to manage and enhance corporate visual assets. It’s not just about operational efficiency but about bringing order and structure to brand storytelling, creating a coherent and engaging narrative that strengthens audience connection and enhances the brand’s history and values.

Investing in a DAM means investing in brand identity and memory, laying the foundation for solid, authentic, and strategic corporate communication.

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Automatic AI-Powered Tagging

We have developed an automatic tagging system that leverages advanced AI algorithms to analyze and label images accurately. This service offers a range of features that make the cataloging process not only more efficient but also more precise:

• Context identification: the system recognizes the main theme of an image, such as conferences, public events, construction sites, or natural environments
• Perspective recognition: it can distinguish whether the image was taken from above, below, frontally, or from other angles
• Object recognition: specific objects in the image are automatically identified
• Facial expression analysis: it goes beyond detecting faces to analyze details like smiles, speech, or other expressions
• Demographic characteristics: age, gender, and other demographic features of the subjects in the image are identified with precision
• Logo recognition: logos of well-known brands, such as Edison, are recognized and tagged automatically

This intelligent tagging technology not only organizes images more effectively but also enhances the search experience, allowing users to quickly find what they need.

Chatbot for Natural Language Search

Managing large digital archives can be complex, but our integrated chatbot transforms the search experience. With its ability to process natural language, users can:

• Perform intuitive searches: no need for technical terms; simply ask the chatbot, for instance, “a vertical photo of a construction site with a smiling worker”
• Automatic filter setup: the chatbot automatically identifies relevant filters, such as vertical orientation or specific visual elements
• Save time: manual navigation through thousands of images becomes unnecessary

Automatic Translation of Keywords and Captions

To meet the needs of an international audience, we have introduced an automatic translation service that converts keywords and descriptions into any language. This feature enables metadata to be adapted to local requirements, improving the cataloging and searchability of images on a global scale.

Speech-to-Text for Videos (Coming Soon!)

One of the most anticipated features is speech-to-text for videos. This tool, currently in release phase, extracts a summary of the audio content from videos and integrates it into captions. The main benefits include:

• Improved indexing: video content becomes searchable thanks to the addition of automatically generated keywords
• Search efficiency: information in videos will be easily retrievable through text queries

We are excited to organize a demo as soon as this feature is fully operational to showcase its potential and functionality.

Face Recognition and Privacy Implications

Another ongoing project is face recognition, which will offer advanced features for identifying faces in images. However, this technology presents some privacy implications that we are addressing with the utmost care:

• Sensitive data: facial recognition analyzes biometric data, considered sensitive under regulations like GDPR, requiring explicit user consent
• Data retention: ensuring the security and limited temporal retention of these data is essential to prevent misuse
• Conscious use: we commit to using this technology transparently and for declared purposes, respecting user rights
• Bias and discrimination: we are working to minimize biases in algorithms, ensuring analyses are accurate and free from discrimination
• Surveillance: we avoid any form of undeclared monitoring, ensuring this technology is used responsibly

Through these measures, we are developing a solution that balances innovation and privacy protection.

Conclusions

The adoption of artificial intelligence in MomaPIX represents a significant step forward in digital asset management. From automatic tagging to the intuitive chatbot, to automatic translation and future speech-to-text for videos, each tool is designed to offer users unprecedented accuracy and efficiency. Thanks to these innovations, MomaPIX confirms itself as a reference point for companies and professionals seeking smart and personalized management of their digital assets, always respecting users’ rights and privacy.

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The Media Center represents a concrete response to a gap identified by Ti-Press over the years: it was no longer sufficient to produce high-quality visual content for clients; there was also a need to find a solution to preserve and make it easily accessible. With this new offering, companies can now benefit from a comprehensive service, from production to the organized management of their multimedia archives.
 

The Media Center: A Service Tailored to Businesses

Ti-Press does not just provide photography and video services for institutional, cultural, and promotional events; thanks to the Media Center, it offers companies an innovative system that allows them to store and distribute content in a secure and organized space. The main advantages of this service include:

1. Professional Content Quality Ti-Press ensures that every image or video produced is created by a team of experts with years of industry experience. High visual quality is guaranteed, contributing to enhancing the company’s communicative impact.
2. Centralized and Secure Archiving The Media Center enables simple and effective management and storage of multimedia content. Each company has access to its own dedicated area, where files can be organized and access permissions controlled for viewing or public release. This flexibility is a strong point for those needing to distribute content to media outlets and selected contacts.
3. Operational Simplicity With an intuitive and functional platform, companies can quickly access their materials, search through content with ease, and ensure effective distribution of visual resources to media outlets and their team.
4. Distribution to Media and Key Contacts One of Ti-Press’s strengths is content distribution via the website copyrightfree.ch, supported by a decade-long collaboration with all regional and national media. Media Center allows the client to independently manage what to make public and what to keep private for internal needs. Thanks to the integrated lists in the system, companies can quickly share content with media outlets and selected contacts, ensuring targeted and high-impact visibility.

Ti-Press’s Vision: Creating Value Through Efficient Content Management

As explained by Davide Agosta, founder of Ti-Press, the idea of offering the Media Center stems from the desire to respond to a growing demand from companies:“Ti-Press has been supporting companies, institutions, and associations for years in creating high-quality content for their communication, but we noticed a lack of a system that would allow companies to effectively manage their content. Media Center is the answer to this need and much more.”
This new collaboration with MomaPIX marks an important step in Ti-Press’s mission: to provide an integrated and innovative service that not only facilitates the production of visual content but also optimizes its management over time, ensuring smooth and impactful corporate communication. With the Media Center, companies can focus on improving their visual communication strategies, while Ti-Press ensures that the content is always accessible, well-organized, and of the highest quality.

In a world where effective multimedia data management is crucial for the success of a communication campaign, the partnership between Ti-Press and MomaPIX represents an innovative solution.

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