As content production increases and timelines grow shorter, having access to a well-organized and easily accessible digital archive becomes a strategic asset. It is within this context that the experience of the Italian National Olympic Committee comes into focus, as it manages its Digital Archive through the MomaPIX platform.
CONI’s photographic and audiovisual heritage tells decades of Italian sports history, while also serving as an essential operational tool for day-to-day activities. During major international events, such as the Milan Cortina 2026 Winter Olympic Games, the ability to organize, search, and quickly share content has proven fundamental, both in managing historical materials and in handling current production.
In particular, the platform enables:
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Centralized management of photos and videos related to the Olympic Games and other major events, reducing fragmentation and duplication.
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Optimization of content search and distribution, simplifying access for external collaborators and media, while ensuring compliance with authorization workflows.
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Support for institutional communication activities through materials that are always updated, consistent, and readily available.
A structured management of the Digital Archive thus makes it possible to combine heritage preservation with operational efficiency: on one hand, safeguarding and enhancing a historically significant archive; on the other, providing concrete support for daily communication needs. This balance helps ensure continuity, organization, and quality in content dissemination.
