Digital Asset Management, also known by the acronym DAM, is a modern technology that deals with the organization, storage and distribution of multimedia content, which can be easily retrieved and reused because it is accompanied by metadata describing it.
If you are in a company that makes limited use of images and videos for communication activities, storage on a server or shared storage may be sufficient.
If, on the other hand, the production of images and videos is constant and perhaps you rely on external collaborators such as photographers and videomakers, a level of complexity is generated that is almost impossible to manage without technology.
DAM software allows users to identify, locate, and retrieve the digital asset they need, while also securely sharing it with clients, sponsors, suppliers, and external partners.
Is DAM the right solution for you? Here are the most common challenges that marketing departments face every day that DAM enables them to overcome:
Organizing if there is a lot of material (photos, videos, PDFs, etc.), so having a single centralized repository accessible 24/7 even remotely.
Being able to interface easily and controlled with external collaborators: photographers, sponsors, partners, and press, being able to establish what and with whom it is possible to share.
Being able to easily search for files with a search engine based on metadata and not just on folders and files.
Being able to comply with copyright and privacy constraints of images/videos to avoid contractual violations or breaches of GDPR constraints.
Having the appropriate tools to distribute and promote multimedia material, being able to send it via email with previews, slideshows, and download links.
Being able to implement structured workflows for content processing, approval and publication, optimizing time, roles and operational processes.
Being able to have an easily accessible and updatable online corporate image manual.
APIs make it easy to integrate the platform with external applications and systems, automating data flows and exchange.
Flexible-by-design, MomaPIX DAM features particular characteristics of adaptability and usability.
It is a software offered as a subscription-based service, easily scalable, offered on hosting on highly reliable servers.
Important companies such as Edison, WeBuild, Generali Assicurazioni, IGPDecaux, AISM, University of Milano-Bicocca, Acea SpA, etc. are already adopting the MomaPIX DAM.
Book a 20-minute call: We’ll show you how MomaPIX can fit your repository, your users and your workflows.
